Your stale lot listing, relisted as a new home.

We pair your lot with one of our 12 pre-engineered plans, add renderings and a floor plan, and relist it as new construction - one price for lot and home.

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See an example preview

Rendering of the Esperanza plan, the home relisted with the lot at 1239 Mystic Breeze — Rendering of the Esperanza plan - home to be built. The lot was under contract in under 5 days.

It has worked before

1239 Mystic Breeze, before and after.

A lot in Mystic Shores, Spring Branch, relisted as new construction. Same lot - only the listing changed.

As a lot listing

545+ days on the market

views: 98
saves: 8

As a Ghost Listing

The first 3 days

Zillow views: 143
saves: 3

The lot was under contract in under 5 days.

See the 1239 Mystic Breeze Ghost Listing

Why lot listings stall

A raw lot is a hard listing to love.

Low engagement
Raw lots sit on the market with poor photos and little detail to look at.
Frustrated agents
Buyers for land are scarce, lots are often overpriced, and the days on market hurt your stats.
Low reward
A lot of frustration for a small commission.

What we do

We turn the lot listing into a new-home listing.

We package it
Your lot plus one of our 12 pre-engineered plans, listed together as new construction.
We visualize it
Renderings of the home, photos of homes we've built, and a floor plan - so buyers can see what the lot becomes.
We price it
Lot and home together, as one price - the way buyers shop for a home.

The result: views and saves jump. 1239 Mystic Breeze drew 143 Zillow views in its first 3 days.

What's in it for you

However the lot sells, you still earn.

1
You sell the lot
You keep all of your lot commission.
2
Your client builds with us
If you find a client for us to build on your lot, you earn a commission.
3
We bring the buyer
You still earn the lot commission, plus a referral fee from the build.

The details are in a written agreement we share with you, so your broker can review it.

How a Ghost Listing works

Five steps, from stale lot to new-home listing.

1
We find a lot that fits
We look for lots in neighborhoods that fit our homes - the high $500s to $2 million+ - ideally where a marketing sign on the lot is allowed.
2
The seller gives us first refusal
The lot seller grants Vaughn Custom Homes a right of first refusal, with a refundable $50 option deposit. We invest in the sign, the renderings and a site evaluation. The lot price is set in that agreement.
3
The lot is relisted as a new home
The listing changes from a lot listing to a new-construction listing: one of our 12 pre-engineered plans, renderings, a floor plan, and one price for lot and home.
4
A lot-only offer still goes through
If another buyer makes an acceptable offer on the lot alone, we release our right of first refusal right away, and the lot sells as it normally would.
5
A buyer signs to build - we buy the lot
If a buyer signs with us to build, we buy the lot at the agreed price, with a new purchase agreement within 5 days.

The fine print

We don't do a Ghost Listing on every lot. We're selective about the lot, the neighborhood and the price range.

Which lots fit

Lots where one of our homes belongs.

A neighborhood that fits our homes
Communities where homes sell from the high $500s to $2 million+.
Room for a sign
Ideally, a neighborhood that allows a marketing sign on the lot.